Tracking audit
We compare every platform's numbers against real store orders to find the gaps.
Analytics & Tracking
Numbers you canactually trust.
GA4, server-side tracking and attribution set up properly — so every channel is judged on what really sold, not what each platform claims.
The problem
Most stores make big decisions on broken data.
▲Blended ROAS4.2x- 01
Meta, Google and GA4 all report different revenue — and none match Shopify.
- 02
Browser tracking misses a growing share of conversions.
- 03
Nobody knows which channel really brings new customers.
- 04
Reports take hours to build and are out of date when they arrive.
Every decision backed by real numbers.
Our approach
How we approach it
GA4 setup
Clean e-commerce events, funnels and conversions configured properly.
Server-side tracking
Meta CAPI, Google enhanced conversions and TikTok Events API for accurate signals.
Attribution
A blended view of what each channel contributes to new and returning revenue.
Dashboards
One live dashboard combining ads, email, site and store data.
Privacy & consent
Consent mode and cookie handling set up to stay compliant.
Scope
What we manage
The day-to-day work that sits behind analytics & tracking once it's running.
Get a Free Growth Review- Tracking and pixel audit
- GA4 configuration
- Server-side tracking (CAPI / enhanced conversions)
- UTM and naming conventions
- Attribution and blended metrics
- Live reporting dashboards
- Consent mode setup
- Ongoing data QA
Framework
How we fix your data
Audit
Compare every source against real orders.
Repair
Fix pixels, events and server-side connections.
Unify
Bring all sources into one dashboard.
Monitor
Check data quality every month so it stays accurate.
Reporting
Clear numbers, clear decisions.
You get a live dashboard with blended revenue, CAC, ROAS and channel contribution — reconciled against your store, updated automatically.
FAQ
Questions about analytics & tracking
Can't find what you're looking for? Ask us directly — we usually reply within the hour.
Ask on WhatsApp
▲Average reply time< 1 hourGA4, Google Tag Manager, Looker Studio and server-side tracking tools, depending on your stack.
Better data helps ad platforms optimize toward real purchases, which often improves performance on its own.
For most stores spending meaningfully on ads, yes — browser-only tracking misses too much.
We set up consent mode and respect user choices as part of the implementation.
Often paired with
Works best as one system
Meta AdsFacebook and Instagram campaigns, creative testing and scaling built around profitable acquisition, not just spend.Google AdsSearch, Shopping and Performance Max structured around product economics and purchase intent.Store Security & Data ProtectionGrowth means nothing if your store goes down or your customer data leaks. We harden your store against attacks, fraud and data breaches, and keep it monitored around the clock.
Free guides
Guides on this topic
Meta Ads
Black Friday Facebook Ads for Shopify (2026): Why Ad Costs Spike and Late Starters Pay the Most
Meta ad costs jumped as much as 84% on Black Friday 2025. Here’s the real data, why the stores that launch late pay the most, and a week-by-week plan to run Facebook ads for Shopify in 2026.
Shopify Security
Shopify Fraud Protection for Black Friday 2026: How to Stop Fake Orders and Chargebacks
Fake orders climb to several times their normal level in Black Friday week. Here’s the real 2025 fraud data, how to read Shopify fraud analysis, what Shopify Protect covers, what a Shopify chargeback costs, and an 8-step plan to set up before November 27.
Free · No commitment
Talk to an ads expert about analytics & tracking.
Tell us about your store and we'll let you know if it's a fit.
- Ad account & tracking audit
- Landing page conversion check
- Store security quick scan
- Clear 90-day growth plan