Keyword strategy
Built around commercial intent — terms people search right before they buy, not just high-volume traffic.
Google Ads
Capture demand whencustomersare ready to buy.
Search, Shopping and Performance Max structured around your product feed, margins and the keywords that actually lead to a sale.
The problem
Google Ads punishes a messy setup quickly.
▲Cost per sale−21% ▼- 01
Shopping feeds go stale, so the wrong products get the ad spend.
- 02
Performance Max runs as a black box with no visibility into what it's actually buying.
- 03
Search campaigns compete against Shopping for the same terms.
- 04
Conversion tracking counts the wrong things, so 'good' campaigns aren't always the real winners.
Show up the moment people search to buy.
Our approach
How we approach it
Product feed optimization
Titles, categories and attributes structured so Shopping shows the right product to the right search.
Campaign structure
Search, Shopping and Performance Max set up to complement each other instead of bidding against themselves.
Conversion tracking
Enhanced conversions and accurate value tracking, so Google's own bidding systems optimize toward real revenue.
Landing page alignment
The page a click lands on matches the offer and intent behind the search or product listing.
Remarketing
Dynamic remarketing built from your actual catalog, shown to people who've already browsed or added to cart.
Scope
What we manage
The day-to-day work that sits behind google ads once it's running.
Get a Free Growth Review- Search, Shopping and Performance Max campaigns
- Google Merchant Center and product feed health
- Keyword and negative keyword lists
- Bid strategy and budget pacing
- Conversion tracking and enhanced conversions
- Dynamic remarketing
- Landing page alignment
- Ongoing optimization and reporting
Framework
How we optimize the account
Feed audit
We check product data quality first — most Shopping problems start there.
Structure pass
Campaigns are organized around margin and intent, not left as Google's default groupings.
Bid & budget review
Regular checks on what's actually driving profitable volume versus just spend.
Expand what works
Budget and match types expand around proven terms and products first.
Reporting
Clear numbers, clear decisions.
Reporting ties Google's platform metrics back to your store's order data — so you can see real revenue and margin per campaign, not just conversions as Google counts them.
FAQ
Questions about google ads
Can't find what you're looking for? Ask us directly — we usually reply within the hour.
Ask on WhatsApp
▲Average reply time< 1 hourYes. Feed health is one of the biggest levers in Shopping performance, so it's part of what we manage directly.
Often, but only with clean feed data and conversion tracking in place first — otherwise it optimizes toward the wrong signal.
Yes, structured so they support each other rather than competing for the same auctions.
Yes — we typically manage both as one acquisition system with a shared view of blended CPA and revenue.
Often paired with
Works best as one system
Meta AdsFacebook and Instagram campaigns, creative testing and scaling built around profitable acquisition, not just spend.SEOTechnical, product and content SEO built to compound instead of resetting every quarter.Shopify & Website DevelopmentShopify and CMS development, landing pages and product pages built around how e-commerce customers decide to buy.
Free · No commitment
Talk to an ads expert about google ads.
Tell us about your store and we'll let you know if it's a fit.
- Ad account & tracking audit
- Landing page conversion check
- Store security quick scan
- Clear 90-day growth plan