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Video Editing & UGC

Video that stopsthe scrolland drives sales.

Short-form ad edits, UGC, product demos and Reels — cut for every platform and built around hooks that hold attention.

The problem

Video is the best-performing format — and the most neglected.

Editor reviewing a video edit with headphones▲Edits shipped20 this month
  1. 01

    Raw UGC footage sits unused because nobody has time to edit it.

  2. 02

    One video gets made, then runs until it dies.

  3. 03

    Edits ignore the first two seconds, where most viewers leave.

  4. 04

    Every platform gets the same cut, regardless of format.

▲Hold rate+38% ▲
Video editor cutting footage

The first two seconds decide everything.

Our approach

How we approach it

01

Hook editing

Multiple openings cut from the same footage to find what keeps people watching.

02

UGC & creator edits

Turning raw creator content into polished, native-feeling ads.

03

Product videos

Demos, unboxings and how-tos that answer buying questions.

04

Platform cuts

Separate edits for Reels, TikTok, Stories and feed placements.

05

Captions & motion

Subtitles, text overlays and motion graphics for sound-off viewing.

06

Testing

Videos launched as structured tests with paid media, then iterated.

Scope

What we manage

The day-to-day work that sits behind video editing & ugc once it's running.

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  • Short-form ad edits
  • UGC and creator content editing
  • Product and demo videos
  • Reels and TikTok content
  • Captions, subtitles and motion graphics
  • Platform-specific formats
  • Hook variations for testing
  • Asset library and versioning

Framework

How we edit for performance

  1. Footage review

    We pull the strongest moments, claims and reactions.

  2. Hook variations

    Three to five different openings per concept.

  3. Platform cuts

    Each version is formatted for where it will run.

  4. Iterate

    Performance data decides which edits get new versions.

Reporting

Clear numbers, clear decisions.

You see hook rate, hold rate and cost per purchase for every video — so editing decisions are based on data, not taste.

FAQ

Questions about video editing & ugc

Can't find what you're looking for? Ask us directly — we usually reply within the hour.

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Store owner getting a quick answer on his phone▲Average reply time< 1 hour

We focus on editing and creator coordination. We can brief creators or work with footage you already have.

Typically a few days per batch, depending on volume and footage.

Yes — unused UGC is often the fastest win we find.

Meta, TikTok, Instagram Reels, YouTube Shorts and on-site product video.

Free guides

Guides on this topic

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