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TikTok Ads

Turn short-formattentioninto sales.

TikTok campaigns built around native-feeling creative, creator content and hook testing — so your ads look like content people actually want to watch.

The problem

Most brands run TikTok like it's Instagram.

Young creators reviewing a TikTok campaign together▲Hook rate41% ▲
  1. 01

    Polished brand ads get skipped in the first second.

  2. 02

    Creative burns out in days, and there's no pipeline to replace it.

  3. 03

    Creator content is bought once and never tested properly.

  4. 04

    Pixel and Events API gaps hide what TikTok actually sells.

▲Video views1.2M
Creator filming a product video on her phone

Creative that looks like content, and sells like an ad.

Our approach

How we approach it

01

Hook-first creative

Every concept is built around the first two seconds — the part that decides whether anyone watches.

02

Creator & UGC sourcing

Briefs and creator partnerships that produce content built for testing, not one-off posts.

03

Spark Ads

Boosting proven organic and creator posts so social proof travels with the ad.

04

Campaign structure

Prospecting, retargeting and scaling set up to match your budget and catalog.

05

Creative refresh cadence

A steady pipeline of new hooks and angles before fatigue sets in.

06

Tracking

TikTok Pixel and Events API checked against store orders, so results can be trusted.

Scope

What we manage

The day-to-day work that sits behind tiktok ads once it's running.

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  • Campaign and ad group structure
  • Creative briefs and hook testing
  • Creator and UGC coordination
  • Spark Ads management
  • TikTok Shop support
  • Pixel and Events API health
  • Budget pacing and scaling
  • Ongoing optimization and reporting

Framework

How we test hooks

  1. Angle

    Pick a specific customer problem or desire to lead with.

  2. Hooks

    Produce several opening variations of the same concept.

  3. Test

    Run them side by side and read hook rate, hold rate and cost per purchase.

  4. Scale

    Winning hooks get budget and new bodies; losers are retired.

Reporting

Clear numbers, clear decisions.

Reporting shows hook rate, hold rate, cost per purchase and revenue — reconciled with your store data and read alongside Meta and Google.

FAQ

Questions about tiktok ads

Can't find what you're looking for? Ask us directly — we usually reply within the hour.

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Store owner getting a quick answer on his phone▲Average reply time< 1 hour

No. We work with creators and UGC, and can build product-led formats that don't need a founder on screen.

Not always. We look at your product, price point and audience before recommending it as a channel.

We support TikTok Shop setup and promotion alongside paid campaigns where it fits your catalog.

Winning concepts often travel between the two, so we run creative testing as one shared pipeline.

Free guides

Guides on this topic

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Talk to an ads expert about tiktok ads.

Tell us about your store and we'll let you know if it's a fit.

Customer completing a purchase on her phone
  • Ad account & tracking audit
  • Landing page conversion check
  • Store security quick scan
  • Clear 90-day growth plan
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