Blog
Practical guides on Shopify security, paid ads, conversion and retention, from the team at Digitalforge.
Meta ad costs jumped as much as 84% on Black Friday 2025. Here’s the real data, why the stores that launch late pay the most, and a week-by-week plan to run Facebook ads for Shopify in 2026.
Fake orders climb to several times their normal level in Black Friday week. Here’s the real 2025 fraud data, how to read Shopify fraud analysis, what Shopify Protect covers, what a Shopify chargeback costs, and an 8-step plan to set up before November 27.
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